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REWIRING THINKING, ONE ROOM AT A TIME

Bill McRaith

Sasha McFarlane

Sasha McFarlane

 

Systems, supply chains and how to win in the future

He’s spent three decades re‑wiring supply chains at global scale, from Walmart and Victoria’s Secret to his role as Chief Supply Chain Officer at PVH, overseeing brands like Tommy Hilfiger and Calvin Klein. He’s known for turning abstract sustainability and resilience goals into concrete

 

Systems, supply chains and how to win in the future

He’s spent three decades re‑wiring supply chains at global scale, from Walmart and Victoria’s Secret to his role as Chief Supply Chain Officer at PVH, overseeing brands like Tommy Hilfiger and Calvin Klein. He’s known for turning abstract sustainability and resilience goals into concrete operating models that cut waste, unlock speed and protect margin at the same time.



When you bring Bill in, your audience gets board‑level candor on:

  1. Why traditional “linear” apparel supply chains are dead, and what replaces them (from regionalization to “supply lattices”).​
  2. How to design partnerships, contracts and incentives so suppliers become true innovation partners, not cost centres.​​
  3. What’s really coming in legislation, sustainability and AI – and how to turn that from compliance pain into competitive advantage.​​



Think: straight‑talking war stories, hard numbers, and a very practical blueprint for what leaders need to do next.

Sasha McFarlane

Sasha McFarlane

Sasha McFarlane

 

Future of fashion, systems that stick, and  IDA™

Sasha has spent 20 years inside the fashion system, helping global brands turn good intentions into strategies, and strategies into outcomes that actually show up in P&L and impact reports. She specializes in building coalitions around difficult change, where sustainability, profitability a

 

Future of fashion, systems that stick, and  IDA™

Sasha has spent 20 years inside the fashion system, helping global brands turn good intentions into strategies, and strategies into outcomes that actually show up in P&L and impact reports. She specializes in building coalitions around difficult change, where sustainability, profitability and human behavior all collide and designing the incentives and architecture that make new ways of working stick.​


When you bring Sasha in, your audience gets an energetic, future‑facing session on:

  1. How to move beyond “vision decks” to real, scalable transformation projects that teams want to deliver.
  2. How to diagnose where great ideas are dying in your organization and redesign incentives, metrics and decision forums so progress becomes the path of least resistance.​
  3. COMING SOON – Incentive‑Driven Architecture (IDA™): a new way to map the human system around your strategy so the right behavior becomes inevitable, not heroic.


Think: big‑picture future of fashion, brutally honest system thinking, and highly usable tools people can take back to their next leadership meeting.

Transform Your Event With New Ideas

 

 Book us for keynotes, executive offsites or high‑stakes internal events where you need more than inspiration, you need people to change how they think and what they do next. Together, Bill and Sasha combine board‑level supply‑chain experience with sharp system design and future‑of‑fashion thinking to give your audience practical tools, fresh language and the courage to tackle the real problems, not just the symptoms. 

Enquire

 

We speak in person or virtually


Talks tailored to your event theme and audience


Slide‑free conversational formats available

Book us

Types of engagements

Keynote

 30–60 minutes, big‑picture talk with visuals, tailored to your event theme

Executive briefing

 60–90 minutes, interactive session for senior teams, focused on decisions and next steps

Workshop

 Half‑ or full‑day, applying our frameworks to your reality

Fireside chat / podcast

 Moderated conversation on disruption, future models, IDA 

We’re based in Scotland and work with clients globally - happy to discuss travel and virtual formats


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